Sunday, July 19, 2015

GoFundMe. Tax Deductible?

GoFundMe. Tax Deductible?
Julianne Shenk
JBS Nonprofit Consulting
July 2015

In a word, No.
Nine times out of ten, No.
More often than not, No.

When I tell someone I am a nonprofit consultant, the first question I am asked is, “What do you do?”  The second question is, “I gave a guy that I work with $50 for his dog’s chemotherapy through a GoFundMe account, that is tax-deductible, right?’

The answer is…no.

Full disclosure: this is not in every instance.  However, most donations on 
GoFundMe are basically considered to be “personal gifts”. Personal gifts are not taxed as income in the US.

Disclaimer: I am not discouraging anyone from donating to a GoFundMe campaign. I have donated to several of them myself. Just be aware that your donation is purely a giving gesture and not one that can be deducted from your taxes.[1] I have friends and acquaintances that have used GoFundMe with no issues. And, I have happily donated. And, I will happily continue to do so if I believe in the campaign, have the funds, and I am familiar with the individual or group setting up the campaign.

The exceptions are donations that are made to legally registered non-profits or charities. These donations may be considered eligible for donors to claim as a tax deduction.  You will find however, that most reputable nonprofits/charities will not use a GoFundMe campaign. Again, there are always exceptions. Legally registered organizations will have a designated method for donating. Please use those options before using a GoFundMe option.

If you insist on using the GoFundMe forum for donating, note that only donations made to a GoFundMe Certified Charity campaign are guaranteed to be tax-deductible.
 If you are unsure if you are donating to a Certified Charity campaign, you can visit the campaign you donated to and look for the Certified Charity icon:





If you don't see the “Certified Charity” icon on the charity site that you donated to, then it is most likely a personal cause/campaign.

If you have any doubts about a charity that you donate to, you should contact your tax professional.  This advice was offered via the Turbo Tax website:

Thank you for contacting TurboTax.
I would be happy to assist you. Unfortunately you will not be able to deduct amounts donated through Go Fund Me.com.  You can only deduct amounts contributed to a qualified organization.  Go Fund Me is not a qualified organization.  They are a business that matches people in need of help with very generous people willing to give help.  If a qualified organization signs up with Go Fund Me and you donate to them through the website you might be able to take a deduction.  You will need to be careful in this situation though since individuals can start a fund on Go Fund Me for their favorite organization.  Since it is an individual who controls the account rather than the actual organization contributions would not be deductible. 
In your case the donation is not deductible because it was not to a qualified organization and because it was for the specific benefit of an individual.  Any time you can determine the exact individual who benefits from your contribution you lose the ability to take a deduction on your taxes.[3]
Recently I was forwarded an article discussing federal regulator’ s intent to crack down on crowdfunding scams. They will pursue individuals/groups who raise money through sites like GoFundMe and Kickstarter,[4] but do not follow through on fund distribution.  One such case is detailed below:
“In its first case involving crowdfunding, the Federal Trade Commission announced Thursday that it has settled charges against a man who raised $122,000 through Kickstarter to produce a board game that never materialized. According to the FTC, Erik Chevalier canceled the project and said he would refund the donations but instead he used the money to pay his rent and move.”[5]
Bottom Line: Be careful when you are donating to a GoFundMe campaign. The vast majority of the time, you will be donating to a personal campaign and not an official IRS recognized charity.

I am not discouraging anyone from donating to a GoFundMe campaign. I have donated to several of them myself. Just be aware that your donation is purely a giving gesture and not one that can be deducted from your taxes.

Rule of thumb: Unless an organization is a 501(c)(3) charitable organization, recognized by the IRS, donations are not tax-deductible.





[1] You will see this paragraph again. I promise. I really want to get this point across. No discouragement, just information.
[2] Supportgofundme.com
[3] https://ttlc.intuit.com/questions/2504057-can-i-deduct-gofundme-donations
[4] Kickstarter is similar to GoFundMe. For a full explanation go to: https://www.kickstarter.com/hello?ref=footer
[5] Flaherty, Annie, “Federal Regulators are Going After Crowdfunding Scams on Kickstarter, GoFundMe,” Associated Press 11 June 2015  http://bigstory.ap.org/article/cc1b7a4b0cb84a3db4f9fda0b8f88baf/federal-regulators-go-after-crowdfunding-scam

Monday, June 15, 2015

What is a 501 (c) Organization?

What is a 501 (c) Organization?
Julianne Shenk
JBS Nonprofit Consulting
15 June 2015

The first question I am asked in a consultation is,  “I want to start a charity, how do I start one?”  It is immediately followed up by (usually before I can answer the first question) “How can I get a tax number, because I don’t want to pay taxes?”

My answer:
1.     Why do you want to start a charity?
2.     What is the cause you are supporting?
3.     Who are you trying to help/reach with your charity?
4.     Do you know what a 501 (c) is?
5.     Are you doing this for intrinsic motivation? Or tax free status?

I will guide you…right up to you telling me you want a tax number to get out of paying taxes. Then…I shut you down.

I have dedicated more years than not to establishing, volunteering, fundraising, marketing, representing, and directing nonprofit organizations. I am passionate about weeding out the frauds in the charity world.

From here on out, we will limit the use of the word “charity”. A nonprofit organization, or 501 (c), is the terminology we will use going forward. It is these two terms that the IRS uses and recognizes.

In simpler terms, a nonprofit organization must put any profit “after paying the bills” back into the organization’s coffers/reserves.[1] A nonprofit has no owners. Its sole purpose is to help/foster/support others, not to enrich those that run it.[2]
A 501(c) organization is a tax-exempt nonprofit organization.  Section 501(c) of the United States Internal Revenue Code (26 U.S.C. § 501(c)) provides that 29 types of nonprofit organizations are exempt from selected federal income taxes.  (http://www.irs.gov/Charities-&-Non-Profits/Types-of-Tax-Exempt-Organizations-) 501(c) organizations can receive unlimited contributions from individuals, corporations, and unions.[3]
The most common type of tax-exempt nonprofit organization is the 501(c)(3). This category of nonprofit organization is exempt from federal income tax if its activities meet/support the following purposes: charitable, religious, educational, scientific, literary, testing for public safety, fostering amateur sports competition, or preventing cruelty to children or animals.


Per IRS Publication 557 (Organization Reference Chart section): The following is a list of the 29 types of 501(c) organizations and their corresponding descriptions.
·       501(c)(1) — Corporations Organized Under Act of Congress (including Federal Credit Unions)
·       501(c)(2) — Title Holding Corporation for Exempt Organization
·       501(c)(3) — Religious, Educational, Charitable, Scientific, Literary, Testing for Public Safety, to Foster National or International Amateur Sports Competition, or Prevention of Cruelty to Children or Animals Organizations
·       501(c)(4) — Civic Leagues, Social Welfare Organizations, and Local Associations of Employees
·       501(c)(5) — Labor, Agricultural and Horticultural Organizations
·       501(c)(6) — Business Leagues, Chambers of Commerce, Real Estate Boards, etc.
·       501(c)(7) — Social and Recreational Clubs
·       501(c)(8) — Fraternal Beneficiary Societies and Associations
·       501(c)(9) — Voluntary Employee Beneficiary Associations
·       501(c)(10) — Domestic Fraternal Societies and Associations
·       501(c)(11) — Teachers' Retirement Fund Associations
·       501(c)(12) — Benevolent Life Insurance Associations, Mutual Ditch or Irrigation Companies, Mutual or Cooperative Telephone Companies, etc.
·       501(c)(13) — Cemetery Companies
·       501(c)(14) — State-Chartered Credit Unions, Mutual Reserve Funds
·       501(c)(15) — Mutual Insurance Companies or Associations
·       501(c)(16) — Cooperative Organizations to Finance Crop Operations
·       501(c)(17) — Supplemental Unemployment Benefit Trusts
·       501(c)(18) — Employee Funded Pension Trust (created before June 25, 1959)
·       501(c)(19) — Post or Organization of Past or Present Members of the Armed Forces
·       501(c)(20) — Group Legal Services Plan Organizations
·       501(c)(21) — Black Lung Benefit Trusts
·       501(c)(22) — Withdrawal Liability Payment Fund
·       501(c)(23) — Veterans Organization (created before 1880)
·       501(c)(24) — Section 4049 ERISA Trusts
·       501(c)(25) — Title Holding Corporations or Trusts with Multiple Parents
·       501(c)(26) — State-Sponsored Organization Providing Health Coverage for High-Risk Individuals
·       501(c)(27) — State-Sponsored Workers' Compensation Reinsurance Organization
·       501(c)(28) — National Railroad Retirement Investment Trust
·       501(c)(29) — Qualified Nonprofit Health Insurance Issuers (Recently created in section 1322(h)(1) of the Affordable Care Act)

You want to help people, I applaud that. I will support you 100%. Learning and recognizing if your planned venture is or is not a 501 (c) is the first step. We can get you the answers and start the journey towards philanthropy.

I will dive deeper into different types/categories of nonprofits in upcoming blogs. Check back often or shoot me an email with a topic that you are interested in.



[1] Hutton, Stan and Frances Phillips. Nonprofit Kit for Dummies. Indiana: Wiley Publishing, INC, 2010.
[2] Fishman, Stephen. Every Nonprofit’s Tax Guide.  Berkeley: NOLO Publishing, 2013.

Saturday, May 2, 2015

Newsletters for Nonprofits. Tips and Guidelines

Nonprofit Newsletters
Julianne Shenk, Nonprofit Consultant
JBS Nonprofit Consulting
May 2, 2015

Why?
The main reason a nonprofit may wish to publish a newsletter is to keep current subscribers apprised of the goings on in the organization. Upcoming events, donor opportunities, and important news are all items of interest to your readership.
KEYWORDS: Update, Upcoming Events, Donor Highlight, Donation Opportunities, Volunteer Recognition, Volunteer Opportunities, Related Community Events and Related Articles, Legislation News

How/Where to start?
1. Determine funding and staff needs
2. Determine your audience/recipients
3. Determine the method of distribution
4. Determine frequency of distribution
5. Determine the content and design of the newsletter

It may very well be that your first newsletter may be small/sparse on content; getting your feet wet so to speak. I find nothing wrong with that. If it is professional, informative and sincere, it is a success. Getting your information out is the single most important task. Use that first newsletter as a springboard and dive in with the next one!
KEYWORDS: Determine, Recipients, Funding & Staff, Distribution, Design, Frequency, Content, Audience

Who am I targeting?
This is a long, but important list. The goal is to reach as many members of your organization and community as possible, while still remaining within the parameters of your budget and operational capabilities. Devoting too much manpower and resources to a newsletter is counter-productive unless your readership is boosting your audience, and in turn, your fundraising SIGNIFICANTLY.
Your targets should include the following (dependent upon your organization, purpose, method of distribution, etc.):
Donors
Members
Sister, similar foundations/organizations
Legislators
Media
Volunteers
Sponsors
KEYWORDS: Target, Donors, Members, Similar, Foundations, Organizations, Legislators, Media, Volunteers, Sponsors

When and how often should I send the newsletter?
The goal of a newsletter is to inform your audience; keep them “in the loop” of the goings on of your organization. You want to engage them and make them look forward to receiving your newsletter. Good timing (as well as good content) will do the job.

In general it is recommended that you send out your newsletter no more than once a week, and no less than every six to eight weeks. With too frequent mailings, readers tend to initially skip over the information and then eventually they will quit opening the newsletter. If you are just starting out and you aren’t sure how often to schedule your newsletter delivery, err on the side of “frequently”. If you notice that you are receiving complaints or your newsletter subscription numbers fall, adjust your delivery schedule.   This route is especially helpful for nonprofits that are new and testing the waters.

If you do not have enough content, do not “fill in” with nonessential fluff. Stay on target and provide timely, valuable information. Streamline your mailing schedule to match the content. Large organizations have the content to roll out monthly newsletters; most nonprofits strive for the six-to-eight-week roll out. If your organization cannot generate fresh and informative content every 90-120 days…that is a whole other issue.
KEYWORDS: Schedule, Content, Delivery, Unsubscribe, Subscribers, Subscription, Engage, Information

What should I include in the newsletter?
Listed are ideas on content to include in your newsletter. Please do not use all of these options in your newsletter. Large, well-established organizations can “get away” with lengthy newsletters; they have a significant amount of information to disseminate. Chances are, you are not at that point yet. Develop a format or pick a “top 3” or “top 4” from the example ideas and use them. A long-winded, cluttered, “busy” newsletter is equivalent to a long-winded, “busy-bodied” person; it is unappealing, and the reader will close the email or throw the newsletter in the trash rather than let the “information blast” continue.  Items listed in red can be recurring nuggets of information that carry over newsletter-to-newsletter.

Mission Statement
Contact Information
About 
Donation Information
Donor Highlights
Volunteer Spotlight
Volunteer Opportunities
Updates about your Organization/News Updates
Blog/Information to Link to Blog
Upcoming Events
Educating the Reader (Issues that are Ongoing/Future)
Impact Stories
Related Articles and Internet Sources
Community Events

Your Newsletter should make your donors feel essential. Consider a monthly “Donor Spotlight” feature. Similarly, your volunteers are the backbone to your organization. Highlight your volunteers; champion them. Include a “Volunteer Spotlight” or “Volunteer of the Month” feature in your newsletter.

REMINDER:
As I mentioned previously, you MUST include an unsubscribe link/option in an online/email newsletter.  
KEYWORDS: Newsletter, Reader, Content, Information, Organization, Mission Statement, About, Donor, Donation, Volunteer, Opportunities, Blog, Link, Events, Impact, Stories, Community, Unsubscribe

Hints
PROOF READ
Test links
Use basic fonts (NTR, Georgia, Helvetica, Cambria, etc.)
Use readable font size.
Match your newsletter color scheme to your organization’s branding colors. Use the logo (if you have one). Match them as close as you can so that the reader recognizes that the newsletter/correspondence comes from the organization.
Realize that a LARGE portion of your readership open and view the newsletter on a phone or tablet. Stack your content vertically so that it is easy to read. Readers on mobile devices/tablets find it easier to read top to bottom rather than side to side.
Send a test email to yourself or a colleague to review. Follow each link. It takes only minutes and ensures a flawless, readable product.
PROOF READ
KEYWORDS: Proof Read, Fonts, Color Scheme, Brand, Content, Mobile Devices, Tablets, Review

Future of Newsletters
Everyone is always looking for the next fastest, better, more tech savvy way to deliver information. We have arrived at a time that offers an abundance of methods to get your information out to your readers other than the traditional newsletter. Keep in mind, there will always be a portion of the population that prefers an email delivery system. Listed below are some alternatives/supplements.

Podcasts
Youtube videos
Short videos (shot on smart phones and tablets)
KEYWORDS: Future, Newsletters, Tech, Information, Delivery, Email, Video, Podcast, Youtube, Smart Phone, Tablet


Do you have any ideas or tips? Feel free to share your ideas!