Monday, June 15, 2015

What is a 501 (c) Organization?

What is a 501 (c) Organization?
Julianne Shenk
JBS Nonprofit Consulting
15 June 2015

The first question I am asked in a consultation is,  “I want to start a charity, how do I start one?”  It is immediately followed up by (usually before I can answer the first question) “How can I get a tax number, because I don’t want to pay taxes?”

My answer:
1.     Why do you want to start a charity?
2.     What is the cause you are supporting?
3.     Who are you trying to help/reach with your charity?
4.     Do you know what a 501 (c) is?
5.     Are you doing this for intrinsic motivation? Or tax free status?

I will guide you…right up to you telling me you want a tax number to get out of paying taxes. Then…I shut you down.

I have dedicated more years than not to establishing, volunteering, fundraising, marketing, representing, and directing nonprofit organizations. I am passionate about weeding out the frauds in the charity world.

From here on out, we will limit the use of the word “charity”. A nonprofit organization, or 501 (c), is the terminology we will use going forward. It is these two terms that the IRS uses and recognizes.

In simpler terms, a nonprofit organization must put any profit “after paying the bills” back into the organization’s coffers/reserves.[1] A nonprofit has no owners. Its sole purpose is to help/foster/support others, not to enrich those that run it.[2]
A 501(c) organization is a tax-exempt nonprofit organization.  Section 501(c) of the United States Internal Revenue Code (26 U.S.C. § 501(c)) provides that 29 types of nonprofit organizations are exempt from selected federal income taxes.  (http://www.irs.gov/Charities-&-Non-Profits/Types-of-Tax-Exempt-Organizations-) 501(c) organizations can receive unlimited contributions from individuals, corporations, and unions.[3]
The most common type of tax-exempt nonprofit organization is the 501(c)(3). This category of nonprofit organization is exempt from federal income tax if its activities meet/support the following purposes: charitable, religious, educational, scientific, literary, testing for public safety, fostering amateur sports competition, or preventing cruelty to children or animals.


Per IRS Publication 557 (Organization Reference Chart section): The following is a list of the 29 types of 501(c) organizations and their corresponding descriptions.
·       501(c)(1) — Corporations Organized Under Act of Congress (including Federal Credit Unions)
·       501(c)(2) — Title Holding Corporation for Exempt Organization
·       501(c)(3) — Religious, Educational, Charitable, Scientific, Literary, Testing for Public Safety, to Foster National or International Amateur Sports Competition, or Prevention of Cruelty to Children or Animals Organizations
·       501(c)(4) — Civic Leagues, Social Welfare Organizations, and Local Associations of Employees
·       501(c)(5) — Labor, Agricultural and Horticultural Organizations
·       501(c)(6) — Business Leagues, Chambers of Commerce, Real Estate Boards, etc.
·       501(c)(7) — Social and Recreational Clubs
·       501(c)(8) — Fraternal Beneficiary Societies and Associations
·       501(c)(9) — Voluntary Employee Beneficiary Associations
·       501(c)(10) — Domestic Fraternal Societies and Associations
·       501(c)(11) — Teachers' Retirement Fund Associations
·       501(c)(12) — Benevolent Life Insurance Associations, Mutual Ditch or Irrigation Companies, Mutual or Cooperative Telephone Companies, etc.
·       501(c)(13) — Cemetery Companies
·       501(c)(14) — State-Chartered Credit Unions, Mutual Reserve Funds
·       501(c)(15) — Mutual Insurance Companies or Associations
·       501(c)(16) — Cooperative Organizations to Finance Crop Operations
·       501(c)(17) — Supplemental Unemployment Benefit Trusts
·       501(c)(18) — Employee Funded Pension Trust (created before June 25, 1959)
·       501(c)(19) — Post or Organization of Past or Present Members of the Armed Forces
·       501(c)(20) — Group Legal Services Plan Organizations
·       501(c)(21) — Black Lung Benefit Trusts
·       501(c)(22) — Withdrawal Liability Payment Fund
·       501(c)(23) — Veterans Organization (created before 1880)
·       501(c)(24) — Section 4049 ERISA Trusts
·       501(c)(25) — Title Holding Corporations or Trusts with Multiple Parents
·       501(c)(26) — State-Sponsored Organization Providing Health Coverage for High-Risk Individuals
·       501(c)(27) — State-Sponsored Workers' Compensation Reinsurance Organization
·       501(c)(28) — National Railroad Retirement Investment Trust
·       501(c)(29) — Qualified Nonprofit Health Insurance Issuers (Recently created in section 1322(h)(1) of the Affordable Care Act)

You want to help people, I applaud that. I will support you 100%. Learning and recognizing if your planned venture is or is not a 501 (c) is the first step. We can get you the answers and start the journey towards philanthropy.

I will dive deeper into different types/categories of nonprofits in upcoming blogs. Check back often or shoot me an email with a topic that you are interested in.



[1] Hutton, Stan and Frances Phillips. Nonprofit Kit for Dummies. Indiana: Wiley Publishing, INC, 2010.
[2] Fishman, Stephen. Every Nonprofit’s Tax Guide.  Berkeley: NOLO Publishing, 2013.

Saturday, May 2, 2015

Newsletters for Nonprofits. Tips and Guidelines

Nonprofit Newsletters
Julianne Shenk, Nonprofit Consultant
JBS Nonprofit Consulting
May 2, 2015

Why?
The main reason a nonprofit may wish to publish a newsletter is to keep current subscribers apprised of the goings on in the organization. Upcoming events, donor opportunities, and important news are all items of interest to your readership.
KEYWORDS: Update, Upcoming Events, Donor Highlight, Donation Opportunities, Volunteer Recognition, Volunteer Opportunities, Related Community Events and Related Articles, Legislation News

How/Where to start?
1. Determine funding and staff needs
2. Determine your audience/recipients
3. Determine the method of distribution
4. Determine frequency of distribution
5. Determine the content and design of the newsletter

It may very well be that your first newsletter may be small/sparse on content; getting your feet wet so to speak. I find nothing wrong with that. If it is professional, informative and sincere, it is a success. Getting your information out is the single most important task. Use that first newsletter as a springboard and dive in with the next one!
KEYWORDS: Determine, Recipients, Funding & Staff, Distribution, Design, Frequency, Content, Audience

Who am I targeting?
This is a long, but important list. The goal is to reach as many members of your organization and community as possible, while still remaining within the parameters of your budget and operational capabilities. Devoting too much manpower and resources to a newsletter is counter-productive unless your readership is boosting your audience, and in turn, your fundraising SIGNIFICANTLY.
Your targets should include the following (dependent upon your organization, purpose, method of distribution, etc.):
• Donors
• Members
• Sister, similar foundations/organizations
• Legislators
• Media
• Volunteers
• Sponsors
KEYWORDS: Target, Donors, Members, Similar, Foundations, Organizations, Legislators, Media, Volunteers, Sponsors

When and how often should I send the newsletter?
The goal of a newsletter is to inform your audience; keep them “in the loop” of the goings on of your organization. You want to engage them and make them look forward to receiving your newsletter. Good timing (as well as good content) will do the job.

In general it is recommended that you send out your newsletter no more than once a week, and no less than every six to eight weeks. With too frequent mailings, readers tend to initially skip over the information and then eventually they will quit opening the newsletter. If you are just starting out and you aren’t sure how often to schedule your newsletter delivery, err on the side of “frequently”. If you notice that you are receiving complaints or your newsletter subscription numbers fall, adjust your delivery schedule.   This route is especially helpful for nonprofits that are new and testing the waters.

If you do not have enough content, do not “fill in” with nonessential fluff. Stay on target and provide timely, valuable information. Streamline your mailing schedule to match the content. Large organizations have the content to roll out monthly newsletters; most nonprofits strive for the six-to-eight-week roll out. If your organization cannot generate fresh and informative content every 90-120 days…that is a whole other issue.
KEYWORDS: Schedule, Content, Delivery, Unsubscribe, Subscribers, Subscription, Engage, Information

What should I include in the newsletter?
Listed are ideas on content to include in your newsletter. Please do not use all of these options in your newsletter. Large, well-established organizations can “get away” with lengthy newsletters; they have a significant amount of information to disseminate. Chances are, you are not at that point yet. Develop a format or pick a “top 3” or “top 4” from the example ideas and use them. A long-winded, cluttered, “busy” newsletter is equivalent to a long-winded, “busy-bodied” person; it is unappealing, and the reader will close the email or throw the newsletter in the trash rather than let the “information blast” continue.  Items listed in red can be recurring nuggets of information that carry over newsletter-to-newsletter.

• Mission Statement
• Contact Information
• About 
• Donation Information
• Donor Highlights
• Volunteer Spotlight
• Volunteer Opportunities
• Updates about your Organization/News Updates
• Blog/Information to Link to Blog
• Upcoming Events
• Educating the Reader (Issues that are Ongoing/Future)
• Impact Stories
• Related Articles and Internet Sources
• Community Events

Your Newsletter should make your donors feel essential. Consider a monthly “Donor Spotlight” feature. Similarly, your volunteers are the backbone to your organization. Highlight your volunteers; champion them. Include a “Volunteer Spotlight” or “Volunteer of the Month” feature in your newsletter.

REMINDER:
As I mentioned previously, you MUST include an unsubscribe link/option in an online/email newsletter.  
KEYWORDS: Newsletter, Reader, Content, Information, Organization, Mission Statement, About, Donor, Donation, Volunteer, Opportunities, Blog, Link, Events, Impact, Stories, Community, Unsubscribe

Hints
• PROOF READ
• Test links
• Use basic fonts (NTR, Georgia, Helvetica, Cambria, etc.)
• Use readable font size.
• Match your newsletter color scheme to your organization’s branding colors. Use the logo (if you have one). Match them as close as you can so that the reader recognizes that the newsletter/correspondence comes from the organization.
• Realize that a LARGE portion of your readership open and view the newsletter on a phone or tablet. Stack your content vertically so that it is easy to read. Readers on mobile devices/tablets find it easier to read top to bottom rather than side to side.
• Send a test email to yourself or a colleague to review. Follow each link. It takes only minutes and ensures a flawless, readable product.
• PROOF READ
KEYWORDS: Proof Read, Fonts, Color Scheme, Brand, Content, Mobile Devices, Tablets, Review

Future of Newsletters
Everyone is always looking for the next fastest, better, more tech savvy way to deliver information. We have arrived at a time that offers an abundance of methods to get your information out to your readers other than the traditional newsletter. Keep in mind, there will always be a portion of the population that prefers an email delivery system. Listed below are some alternatives/supplements.

• Podcasts
• Youtube videos
• Short videos (shot on smart phones and tablets)
KEYWORDS: Future, Newsletters, Tech, Information, Delivery, Email, Video, Podcast, Youtube, Smart Phone, Tablet


Do you have any ideas or tips? Feel free to share your ideas!












Monday, April 13, 2015

What is a Volunteer?


What is a Volunteer?

Julianne Shenk, Nonprofit Consultant

JBS Nonprofit Consulting

 

In the nonprofit world, a volunteer is the backbone of the organization.  Even the largest nonprofit organizations in the world rely on volunteers. Volunteers often take on the tasks and responsibilities that make the organization successful. The phrase that most often pops into my head when I describe a volunteer is “cog in the machine” or “cog in the wheel”. The cog (volunteer) plays a minor, yet integral part in the operation of the machine (task). But, I do not think that that phrase does the volunteer the proper justice. I prefer to think of the mechanics of the phrase reversed: The machine (task) cannot operate properly, efficiently and effectively without the cog (volunteer). Sure, it could still operate, but not at a full press and surely not as successfully as desired.

Definition
In the most basic of terms, a volunteer is a person that offers to assume a task…most likely and most often without pay or compensation.

I think the Volunteer Centre in Ontario, Canada[1] has the superlative definition of a volunteer:

            “Someone who chooses to act in recognition of a need, with an attitude of social responsibility and without concern for monetary profit.”


Myself, I see volunteering as an altruistic pursuit. Yes, there are less than selfless reasons for a person to “volunteer” (i.e., court mandated/community service, educationally required, social organization membership fulfillment, church/ministry/mission duties, etc.) but predominantly, I believe that the majority of people do indeed volunteer for selfless, positive, and considerate motivations. Typically, volunteers have a strong personal reason, connection, or motivation for wanting to be a part of your organization. After years in the nonprofit world, I have found that the majority of volunteers I have both worked with and managed have given their time for belief in the cause and desire to help and make a difference. 

Volunteers come in two forms: looking to help and looking for some professional development. My answer to those that ask if those that volunteer to develop professionally and perhaps leave for bigger pastures…Bring it On! Whatever brings in a volunteer that will help your organization and further your cause, welcome them with open arms.  Remember, a volunteer is a volunteer. You need help. They want to help. A match made in nonprofit heaven.


Tips
·       ASK. As a nonprofit leader, you never want to say the phrase, “I volunteered you for…”. It is guaranteed to impact the attitude, motivation and performance of that “volunteered volunteer”. The people that join your organization do so knowing that they will be providing you with their time and labor. “Volunteering” someone is not the way to start off the planning or execution of an event. Additionally, taking the word of someone that volunteers a friend, colleague or family member…not a solid plan. ALWAYS follow up with said “volunteer”.
·       ORGANIZE. Know how many volunteers you will need. Know all of the W’s (Where do they report, When do they report, What will they be doing, What should they bring, Who will they report to/depend on for information, etc.) Organization of volunteers is the number one detail for a successful event. Donors, clients, and the community will be immediately turned off by a rag-tag band of unorganized “helpers”.  
·       RECOGNIZE: Recognize and celebrate your volunteers. This can be a “shout out”, a certificate or a blurb on your website or newsletter. Overlooking your volunteers undermines their hard work and dedication to your cause. Even a small “thank you”, “great job”, “you helped make a difference”, goes a long, long way. And…it will bring them back!


The topic of volunteers and volunteering is a lengthy one. Check back for future blogs expanding on the topic. Idea or question? Post here or email me at: JBS Nonprofit Consulting EMAIL




[1] The Volunteer Centre. Ontario, Canada. http://volunteercentre.ca